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Paddy Power departs Lucky Generals for Chime outfit
There’ll probably be mixed feelings at Lucky Generals as it waves goodbye to Paddy Power after four years. The ever-controversial and, no doubt, demanding client is on its way to Chime-owned sports...
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Paddy Power unveils tennis champ Andy Murray as you’ve never seen him before
Paddy Power has erected what it describes as the “daddy of all tributes” to defending Wimbledon champion Andy Murray, who’s expecting his second child. Wimbledon proper starts today. The mischievous...
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Paddy Power and Sky Bet plumb new depths in TV ad wars
The debasement of UK TV advertising at the hands of bookmakers grow apace – we keep hearing there’s a ban coming but it’s taking its time – and here’s our old friend Paddy Power with a new “ambassador’...
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Paddy Power puts the boot in to Tiger Woods
It’s the British Open golf at Portrush in Northern Ireland and some big stars have been caught in the rough – local favourite Rory McIlroy (who hasn’t been the same since he appeared in those awful...
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Is Jose Mourinho still special for Paddy Power?
“Special One” Jose Mourinho spends a lot of time resting between football engagements these days so it’s a good job he’s a reliable ad performer. Here he is for Paddy Power Games and agency VCCP...
View ArticleMore social insight from Paddy Power
Paddy Power is on its way to Droga5 (have they taken leave..) but, in the meantime, it’s back on the airwaves with this diverting little film from Octagon, presumably the Interpublic sports marketing...
View ArticleBBH channels turf wars in Paddy Power debut
BBH is making its debut for Paddy Power – over recent years it seems to have flirted with a number of betting brands as, indeed, has PP with agencies. Sticking with Peter Crouch however, who seems to...
View ArticleArsenal legends wind up Piers Morgan for Paddy Power
Piers Morgan, like his long-time adversary Jeremy Clarkson, is a Marmite fixture (although it can be hard to find anyone pro as opposed to anti) and the Talk TV host won’t be over-pleased at these four...
View ArticlePaddy Power and BBH turn on football’s turncoats
Paddy Power likes to take a passing swipe at the absurdities of the sports it bets on and football’s seemingly irresistible slide into the maws of oil rich states – Now Newcastle has been bought by, in...
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